I’m working on a “unified content strategy” for a client, which is essentially a road map to synthesizing the various sources of similar content that a company owns.

For example, a client may have a detailed product explanation and technical specifications for their Widgetbot 3000, and this information exists in the user manual, in some sales material, and on Amazon.com in the product description. My role is to find these various bits and pieces of similar content, create one detailed product writeup for the Widgetbot 3000, and ensure that this is used across all marketing for that product (currently and in the future).

I’ll be honest here: playing librarian for a company’s writing is incredibly boring. Creating a well-organized library for content, though, is the fastest route to a working content strategy for a business that already has a good amount of content written.

In the case of Branded Statement, though, I’m at the foundational level of content. Whereas my client work right now is unifying various versions of pages and pages of content, the word I need to perform to improve my own business is creating the first versions of the first pages of content.

Maybe I should be a little more defined in the initial writings: our mission statement, our 2010 goals, the type of clients we deal with, our processes. And to be fair, I’ve done some of this on the ‘about us’ and ‘what we do’ pages. It’s one of the things I’ve been working on improving, from a business perspective: create clear and (over)structured communication – you know, business writing.

On the other hand, I don’t think a blog is a place for that. At least, this blog isn’t a place for that. This blog is a place for readers to posit and to ruminate, while better getting to know the people behind Branded Statement.