Author Archives:
Tips for ranking in Google Product Search (Google Merchant Center)
One thing you may not know about me is that, although I’m a branding and design wizard by night, I’m actually a desk jockey search and social media specialist by day. For e-commerce clients, the only thing more important than ranking organically in the top 10 results of Google for important keywords is ranking in [...]
Apogee Campaigns logo choices
Just sent these over in .eps to Mike Chapman and Bill Leake of Apogee Campaigns. They liked the first one, I prefer the second one.
Peaches Maggee logo
Peaches Maggee is a brand new local cupcake operation, currently doing catering only. They’re in cahoots with the Me So Hungry guys.
To jump or not to jump?
For bloggers (and those contemplating certain methods of suicide), that is the question. “Jump” is a term that describes a continuation of an article or other text on another page, first used for newspapers. I always liked the jump in newspapers because it generally uses the first word of the article’s second headline, which could [...]
Content is currency
I’m working on a “unified content strategy” for a client, which is essentially a road map to synthesizing the various sources of similar content that a company owns. For example, a client may have a detailed product explanation and technical specifications for their Widgetbot 3000, and this information exists in the user manual, in some [...]
First post
Welcome to BrandedStatement.com. Branded Statement is a marketing firm providing branding services to small businesses and startups. Why small businesses and startups? Because we know these guys are having the hardest time shelling out thousands of dollars for a basic logo design and a simple website, and because we like to start from a clean [...]